For more than two decades, Olle Nordell has worked in creative advertising, collaborating with some of the industry’s most exciting and award-winning agencies. “I’ve seen both the best and the worst of this strange and wonderful business,” he says. As a copywriter and creative director, he has had the privilege of shaping ideas that leave a lasting impression.

In 2009, Olle began shooting professionally, expanding his creative practice behind the camera. Today, he is commissioned as a photographer on projects centered around adventure, brand storytelling, and sustainability. His time is divided between photography, creative direction, and writing—often blending all three disciplines into a single, cohesive vision. This multidisciplinary approach allows him to create authentic stories with both strategic clarity and emotional impact.

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